Rafa

Stop Guessing. Start Tracking What Actually Converts.

I help businesses fix broken Google Ads conversion tracking with clean GTM and GA4 setups — and build fast, SEO-ready websites on Payload CMS that are built to convert.

What I Do

Two things break growth more than anything else: bad data and bad infrastructure. I fix both.

Google Ads Conversion Tracking

I set up accurate, reliable conversion tracking so you know exactly which campaigns and keywords are actually driving results — not just clicks.

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GTM & GA4 Setup

Clean, well-structured Google Tag Manager containers and GA4 event tracking, built to hold up under audits, consent changes, and platform updates.

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Payload CMS Development

I design and build fast, modern websites on Payload CMS — tailored to your content and built for speed and control.

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CMS Migration for SEO & Speed

Migrating from WordPress or another CMS? I move you to Payload without losing your existing SEO rankings — and fix the speed problems along the way.

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Get a Free Tracking & Site Audit

Not sure if your conversion data is accurate — or if your website is holding you back? Let's find out together, free of charge.